Daniel GuzmanPortfolio

Career

Experience

19+ years across data engineering, analytics, operations, e-commerce, and design — from enterprise pipelines at POOLCORP to hands-on automation and product work.

Engineer and developer at heart with a diverse range of specializations focused on scalable data systems, intelligent automation, and product development. Expert at navigating large-scale technical concepts through systemic design and granular data-driven decisions. Proven expertise in the Azure Data Suite, SQL, Power BI, and intelligent automation (n8n/RPA). Highly effective at translating complex datasets into actionable business insights, high-fidelity technical implementations, and production-ready AI solutions.

  1. Data Engineer

    POOLCORP

    Orlando, FL

    Jan 2024Present

    • Architect and manage complex database systems, including server creation, maintenance, and secure cross-database connections.
    • Design and implement stored procedures, optimizing database performance across multiple environments.
    • Develop and orchestrate data integration pipelines in Azure Data Factory for enterprise-wide downstream analytics.
    • Implement best practices for database security, performance optimization, and data integrity.
    • Streamline data processes to reduce CRM cases and improve support response times.
  2. Sales Operations Analyst

    Sub-Zero, Wolf, and Cove East

    Orlando, FL

    Nov 2022Feb 2024

    • Engineered Power BI dashboards used by regional directors to track $100M+ in annual sales, improving forecast accuracy by 12%.
    • Designed data visualizations for effective tracking and communication of sales performance.
    • Executed process automation solutions and ETL workflows for financial, inventory, and sales reporting.
    • Oversaw logistics operations, facilitating coordination and delivery from concept to final product.
    • Cultivated strategic trade partner relationships for luxury appliance product lines.
  3. Business Operations Analyst

    Horizons Healthcare Agency LLC

    Orlando, FL

    Sep 2022Aug 2023

    • Conducted process analysis to identify and rectify operational inefficiencies.
    • Led development and implementation of new business processes and CRM data protocols.
    • Increased lead conversion rates by 25% and reduced administrative lead times.
    • Developed automation processes using RPA and business process automation tools.
    • Managed databases and payroll administration, ensuring data integrity and timely compensation.
  4. Operations Specialist

    Houghton Mifflin Harcourt

    Orlando, FL

    May 2022Dec 2022

    • Leveraged Salesforce CRM and RPA to automate appointment scheduling and large-scale data validation.
    • Applied advanced Excel functions for data analysis, reporting, and complex data manipulation.
    • Implemented automation solutions that enhanced operational efficiency and accuracy.
    • Provided robust data support, ensuring data integrity and accessibility for decision-making.
  5. Digital Operations Manager

    DEG Marketing LLC

    Florida, USA

    Aug 2020Dec 2022

    • Created and edited content for websites and social media, ensuring brand consistency and engagement.
    • Oversaw e-commerce sales channels, optimizing performance and customer experience.
    • Managed payroll and finances, ensuring accurate and timely financial operations.
  6. Ecommerce Manager

    Trinket Gift Studio

    Orlando, FL

    May 2020Dec 2022

    • Ran home décor e-commerce operations with custom inventory, pricing, and invoicing tooling.
    • Managed product listings, supplier coordination, and customer-facing brand experience.
  7. Ecommerce Manager

    Acme Media Group

    Florida, USA

    Aug 2018Aug 2020

    • Oversaw e-commerce sales channels, ensuring optimal performance and customer engagement.
    • Handled product imports, supplier coordination, and listing management.
    • Conducted product research analyzing market trends and customer preferences.
    • Delivered timely customer service via email and digital channels.
  8. Graphic Designer

    Freelance

    Orlando, FL

    Jan 2007Jan 2012

    • Delivered brand, print, and digital design for clients across hospitality, music, and retail.
  9. Co-Owner

    Integrate Productions, Inc.

    Orlando, FL

    Jan 2009Jan 2011

    • Co-founded and operated a graphic design studio serving local businesses and events.

Education

  • Graphic Design

    Valencia College · Orlando, FL

Certifications

  • Automation Anywhere Advanced RPA Professional

    Automation Anywhere

  • SQL for Data Science (Specialization)

    Coursera

  • Advanced Excel, SQL, and Python

    Professional Development

  • Sommelier

    Court of Master Sommeliers, Americas · Sep 2021